January 2008 - Posts

• Online Merchant Caters To Serious Musicians

  Andy Rothstein has been playing electric guitars for more than 30 years. However, he had a problem that lead to an idea. The problem was that guitars did not sound as well as they should. The idea was Rothstein Guitars and its website, Guitar-mod.com... Posted Jan 30 2008, 01:55 PM by Practical Ecommerce Articles

• Lessons Learned: Priceshoppe.com CEO

  “Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we’ve asked Frank Dappah, the CEO of Priceshoppe.com, a Charlotte, N.C.-based retailer of consumer electronics... Posted Jan 30 2008, 12:42 PM by Practical Ecommerce Articles

• Usability Report Card: Ceriellofinefoods.com

  Joseph Malewicki, the owner of Ceriello Fine Foods, has been an avid reader of Practical eCommerce since its inception. He sells specialty Italian foods at Ceriellofinefoods.com and, when requesting a site-grade, said, “I think I’ve nailed down the info... Posted Jan 30 2008, 12:15 PM by Practical Ecommerce Articles

• Programming Notes: Linking To Payment Gateways

  Payment gateways can be intimidating for many web developers. I have always found a certain amount of anxiety associated with them, particularly because of security requirements and presumed liability issues that could arise from insecure transactions... Posted Jan 28 2008, 06:50 PM by Practical Ecommerce Articles

• Booklist: Brulant CEO Len Pagon

  In Booklist, we ask ecommerce professionals to name some of their favorite books. For this list, we asked Len Pagon, CEO and president of Brulant, a company that combines technology, interactive marketing and creative design. The Fifth Discipline By Peter... Posted Jan 28 2008, 05:07 PM by Practical Ecommerce Articles

• Advertising On The Google Content Network

  The most common mistake Google AdWords advertisers make is assuming that Google’s search network and Google’s content network are the same. In reality, the two are very different. Below is a checklist of how one should go about settings up a content network... Posted Jan 28 2008, 03:33 PM by Practical Ecommerce Articles

• Introducing dashCommerce Professional

  I am really pleased and excited to announce that the upcoming release of dashCommerce (up to this point referred to as dashCommerce 3.0) will be released as dashCommerce Professional! This is a huge step for the dashCommerce project, and one to which... Posted Jan 26 2008, 10:30 AM by Chris Cyvas Filed under: Coding, Open Source, dashCommerce

• PayPal Production Sandbox Site Issue Notification January 25, 2008

  The PayPal Production Sandbox Site and APIs were intermittently unavailable from Friday January 25, 2008 6:00 AM PST (January 25, 2008 2:00 PM GMT) to Friday January 25, 2008 8:45 AM PST (January 25, 2008 4:45 PM GMT). At this time users may have experiencing... Posted Jan 25 2008, 10:16 AM by Sandbox Status

• Quick Query: Miva Merchant EVP Rick Wilson

  Miva Merchant is a pioneering shopping cart. First launched in 1995, it rose, and then fell, with the dot-com boom and bust. Findwhat.com, a publicly traded company, purchased Miva Merchant in 2004. Findwhat.com subsequently renamed itself Miva, only... Posted Jan 23 2008, 04:57 PM by Practical Ecommerce Articles

• Get Organized With Advanced Searchbar

  If you are like me, you enjoy organization. Everything needs to be in order so you can work efficiently and get to things you need quickly. Most likely you spend time on the Internet doing research to enhance your business, reading interesting blogs,... Posted Jan 23 2008, 04:08 PM by Practical Ecommerce Articles

• PayPal Production Sandbox Site Maintenance Notification January 24, 2008

  PayPal is planning to deploy enhancements to our Production Sandbox site (https://www.sandbox.paypal.com) on Thursday January 24, 2008 at 10:00 PM PST (January 25, 2008 6:00 AM GMT) to Friday January 25, 2008 at 3:00 AM PST (January 25, 2008 11:00 AM... Posted Jan 23 2008, 02:44 PM by Sandbox Status

• Determine Analytics Questions In Advance

  Once a web analytics solution is installed, the most common initial use is to validate some past event. User testing shows that 80 percent of marketers focus on charts that go up and to the right, thus validating the success of the website or an advertising... Posted Jan 23 2008, 11:22 AM by Practical Ecommerce Articles

• Booklist: Juice Media CEO Rick Enrico

  In Booklist, we ask ecommerce professionals to name a few of their favorite books. For this list, we asked Rick Enrico, President and CEO of Juice Media Worldwide, a media and marketing technology company. Made to Stick: Why Some Ideas Survive and Others... Posted Jan 21 2008, 06:47 PM by Practical Ecommerce Articles

• Widgets: Moving Your Web Store Into The Community

  Social media has grown to become a serious tool in a merchant’s marketing arsenal. Sites like Shopwiki.com, Thisnext.com and others provide excellent opportunities for merchants to gain favorable reviews and referrals, and other social networking sites... Posted Jan 21 2008, 06:13 PM by Practical Ecommerce Articles

• Testing Site Accessibility

  Here's how to perform a standard test to see if your website and store are accessible to the vision impaired. First, for PC users, open the Narrator program. For Mac users, use the APPLE+F5 keystroke to turn on VoiceOver. Do this before you open your... Posted Jan 18 2008, 04:44 PM by Practical Ecommerce Articles