When I create them I just set the configuration to Release and then select the Web project and then click on Build -> Publish Web. I publish it all out to a local directory and then change any of the configuration stuff that needs to be done before release. Then I zip it up. That's about it.
This all assumes you are using Visual Studio Standard or above. If you are using the Express tools then the process may not be quite the same, but I would think it would be similar.
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